How to start SaaS business with no money?

by Muhammad Ali


Software as a service (SaaS) allows users to connect and use cloud-based apps over the Internet. Most common examples are email, calendaring, and office tools (like Microsoft Office 365). SaaS provides a complete software solution that you purchase on a pay-as-you-go basis from a cloud service provider.

Software as a Service (SaaS) industry has gained hug popularity. However, the idea of starting a SaaS business with limited or no funds might seem like a challenging task.

In this article we’ll explore how to kickstart your SaaS venture without breaking the bank.

Identify your niche

The first step in launching a SaaS business is conducting market research to identify your niche. You should be interested in niche you select. Once you understand your interests and skills you can start to brainstorm niche ideas.

For example, if you’re passionate about finance and you’re good at building software you could develop a micro SaaS app that helps people track their expenses, and manage budget.

Validate your idea

It is important to validate your SaaS idea. This step helps in to ensure there’s a demand for your product. You can validate your idea by building a simple landing page that highlights your SaaS product benefits. 

Collect feedback through surveys or questionnaires and ask potential users about their pain points and whether your solution addresses them. You can also provide a limited version of your SaaS product to a select group for free in exchange for feedback.

Leverage Open Source Tools

Those startups who don’t have big budget can use open-source tools that can be a game changer in the run. They offer cost-effective solutions for different aspects of your SaaS business.

Major open-source tool are Content Management Systems, Customer Relationship Management (CRM), and Database Management Tools.

Platforms like WordPress helps you building your website.

SuiteCRM and EspoCRM can help you manage customer interactions.

MySQL and PostgreSQL are excellent for data storage.

Collaboration with Co-founders

Collaboration with like-minded co-founders who share same vision can bring tremendous value to your SaaS startup business. They can complement your skills, share the financial burden, and provide moral support.

Minimum Viable Product (MVP) Development

A minimum viable product (MVP) is a version of a product with just enough features to attract by early customers and collect valuable feedback for future product development. In software industry, the MVP can help the team collect user feedback quickly and improve the product.

Use Free Marketing Channels

Marketing SaaS startup without a good budget may seems difficult but there are some free marketing channel that you can use.

You can use blog posts as a free marketing tool and share them on your website and social media with its link. Platforms like LinkedIn, Twitter, and Facebook are best in the run to engage with your target audience. Build an email list and send regular updates to your subscribers.

Network and Connect

A strong professional network can open many opportunities and collaboration for growth. “Networking tips” participate in online and offline industry events to meet potential partners, investors, and customers. Engage in relevant online forums and communities to exchange knowledge and ideas. Use LinkedIn to connect with professionals in your industry.

Freemium Model

Implementing a freemium model can attract users when you offer them a free version of your product with the option to upgrade to a premium version for additional features.

Freemium model offers a basic version of your SaaS product for free and charge for advanced or premium features. Convert these free users into paying customers by showing the benefits of the premium version.

Customer-Centric Approach

Focus on providing exceptional customer service can be a competitive advantage for your SaaS business. It can be maintained by Quick Support, Feedback Integration, and Regular Updates.

Everyone wants quick response so always reply to customer inquiries fast and efficiently. Don’t take customer feedback for granted, in fact use it to improve your product. Informe your users about new features and updates.

Time Management and Prioritization

We’ve all heard a quote “Time is money” once in our life, which is true. Without any time management thing might not work in your favor. 

Manage your time efficiently and set clear priorities which are essential when resources are limited. “Time management tips” Identify the most critical task and focus on it first. Minimize distractions to make the most of your work hours and define clear goals and milestones for your business.

Scaling with Revenue

When your SaaS business starts to grow and generates revenue, reinvest in the company for more growth. You can also hire skilled professionals to handle increased workloads and allocate funds to marketing strategies that have proven successful for company’s growth. So that you can focus on the other important things.


Starting a SaaS business with no money is undoubtedly challenging but it’s not impossible. By following the steps and strategies mentioned in this article, you can turn our SaaS dream into a reality.

But you can reach out to 360accountants experienced professionals, who have already help other SaaS startups to grow. Our accountants, financial advisors, financial analyst, bookkeepers, tax consultants and entire team stand out in the industry.

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